| Abstract: | This study examines the role of trainers’ competencies in shaping learner outcomes in marketing
and sales programs, with a particular focus on Golden Sales and Marketing. Trainer
competencies including communication skills, knowledge, and experience are considered critical
factors influencing the effectiveness of training programs. The study employs a quantitative
research design with an explanatory approach to assess the relationship between trainer
competencies and learner outcomes. Data were collected through structured questionnaires from
a sample of 164 learners, selected using stratified sampling. The findings indicate that
communication skills, knowledge, and experience have a statistically significant impact on
learner outcomes, with communication skills emerging as the strongest predictor. The study
highlights the necessity of aligning training strategies with industry demands to enhance
competency-based learning. Based on the findings, recommendations include strengthening
trainers' professional development programs, refining instructional delivery methods, and
incorporating structured feedback mechanisms to optimize training effectiveness. The study
contributes to the field of human resource development by providing empirical evidence on how
trainer competencies influence learning outcomes in corporate training settings |
