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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/8665
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dc.contributor.authorABDU, MOHAMMED-
dc.date.accessioned2025-06-29T13:15:14Z-
dc.date.available2025-06-29T13:15:14Z-
dc.date.issued2025-01-
dc.identifier.urihttp://hdl.handle.net/123456789/8665-
dc.description.abstractThis study examines the role of trainers’ competencies in shaping learner outcomes in marketing and sales programs, with a particular focus on Golden Sales and Marketing. Trainer competencies including communication skills, knowledge, and experience are considered critical factors influencing the effectiveness of training programs. The study employs a quantitative research design with an explanatory approach to assess the relationship between trainer competencies and learner outcomes. Data were collected through structured questionnaires from a sample of 164 learners, selected using stratified sampling. The findings indicate that communication skills, knowledge, and experience have a statistically significant impact on learner outcomes, with communication skills emerging as the strongest predictor. The study highlights the necessity of aligning training strategies with industry demands to enhance competency-based learning. Based on the findings, recommendations include strengthening trainers' professional development programs, refining instructional delivery methods, and incorporating structured feedback mechanisms to optimize training effectiveness. The study contributes to the field of human resource development by providing empirical evidence on how trainer competencies influence learning outcomes in corporate training settingsen_US
dc.language.isoenen_US
dc.publisherSt. Mary’s Universityen_US
dc.subjectCommunication skills, Knowledge, Experience, Learner outcomes, Trainer competenciesen_US
dc.titleTHE EFFECT OF TRAINER COMPETENCIES ON LEARNER OUTCOMES IN MARKETING AND SALES TRAINING: A CASE STUDY OF GOLDEN SALES AND MARKETINGen_US
dc.typeThesisen_US
Appears in Collections:Business Administration

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