| Abstract: | This study explores the strategic management practices at Gold Water, a leading purified water
provider in Ethiopia. Established in 2019, the company has grown significantly due to its focus
on quality, innovation, and customer satisfaction. However, the competitive nature of the purified
water industry and changing market conditions require continuous reassessment of its strategies.
The research evaluates Gold Water's approach to strategic planning, which includes long-term
goal setting, SWOT analysis, and identifying opportunities and threats. It also examines the
company's strategic implementation, focusing on resource allocation, communication, and
departmental coordination. Finally, the study looks at strategic control mechanisms for
monitoring progress and ensuring the company stays aligned with its objectives. By identifying
strengths and areas for improvement, this research aims to enhance Gold Water's strategic
management practices, providing insights that can help the company maintain its competitive
edge and achieve sustainable growth. The findings also offer valuable lessons for other
businesses in Ethiopia's purified water industry and contribute to the broader understanding of
strategic management in the local context. |
