The Effect of Strategic Management Practices on Enhancing Competitive Advantage: The Case of Gold Water

Abstract

This study explores the strategic management practices at Gold Water, a leading purified water provider in Ethiopia. Established in 2019, the company has grown significantly due to its focus on quality, innovation, and customer satisfaction. However, the competitive nature of the purified water industry and changing market conditions require continuous reassessment of its strategies. The research evaluates Gold Water's approach to strategic planning, which includes long-term goal setting, SWOT analysis, and identifying opportunities and threats. It also examines the company's strategic implementation, focusing on resource allocation, communication, and departmental coordination. Finally, the study looks at strategic control mechanisms for monitoring progress and ensuring the company stays aligned with its objectives. By identifying strengths and areas for improvement, this research aims to enhance Gold Water's strategic management practices, providing insights that can help the company maintain its competitive edge and achieve sustainable growth. The findings also offer valuable lessons for other businesses in Ethiopia's purified water industry and contribute to the broader understanding of strategic management in the local context.