| Abstract: | The study was conducted at Ayat Share Company, aiming to analyze the effect of communication
and integration management on project success using both explanatory and descriptive research
designs. Both qualitative and quantitative research approaches were employed, and data
collection instruments such as questionnaires and interviews were used to collect primary data
and review of published materials was used for collecting secondary data. A census survey
approach was applied to the study in order to obtain more reliable and inclusive data.
Accordingly, 31 questionnaires were distributed and all were collected, while four individuals
from different departments were interviewed. Descriptive statistics such as frequency counts and
percentages were applied to analyze the data gathered. Also, correlation and ordinal regression
were employed in the analysis of the collected data. The relationship among the effects of
communication management, integration management, and suitable channels of communication
was analyzed through correlation. The causal relationship between project success indicators
such as cost, time, and quality and the effect of communication and integration management
practices has been analyzed by ordinal regression. All analyses were done by SPSS 26 software.
The findings demonstrate the high significant impact of integration and communication
management on project success. Effective integration and communication practices enhance
project team performance, facilitate integrated work among departments, and improve project
outcomes. Likewise, well-informed and appropriately assigned team members contribute to
successful project coordination, while current communication methods foster effective
information sharing and timely decision-making. The study highlights the importance of
maintaining flexible, adaptable, and cost-effective communication channels that are perceived
positively by the project team. Moreover, project team performance is enhanced through
collaborative work and continuous top management guidance. The study recommends
benchmarking studies and setting performance metrics (KPIs), communication channels
equipped with technology and skill, continuously refining communication and integration
methods, and fostering a culture of collaboration. |
