THE EFFECT OF COMMUNICATION AND INTEGRATION MANAGEMENT ON PROJECT SUCCESS: THE CASE OF AYAT SHARE COMPANY

Abstract

The study was conducted at Ayat Share Company, aiming to analyze the effect of communication and integration management on project success using both explanatory and descriptive research designs. Both qualitative and quantitative research approaches were employed, and data collection instruments such as questionnaires and interviews were used to collect primary data and review of published materials was used for collecting secondary data. A census survey approach was applied to the study in order to obtain more reliable and inclusive data. Accordingly, 31 questionnaires were distributed and all were collected, while four individuals from different departments were interviewed. Descriptive statistics such as frequency counts and percentages were applied to analyze the data gathered. Also, correlation and ordinal regression were employed in the analysis of the collected data. The relationship among the effects of communication management, integration management, and suitable channels of communication was analyzed through correlation. The causal relationship between project success indicators such as cost, time, and quality and the effect of communication and integration management practices has been analyzed by ordinal regression. All analyses were done by SPSS 26 software. The findings demonstrate the high significant impact of integration and communication management on project success. Effective integration and communication practices enhance project team performance, facilitate integrated work among departments, and improve project outcomes. Likewise, well-informed and appropriately assigned team members contribute to successful project coordination, while current communication methods foster effective information sharing and timely decision-making. The study highlights the importance of maintaining flexible, adaptable, and cost-effective communication channels that are perceived positively by the project team. Moreover, project team performance is enhanced through collaborative work and continuous top management guidance. The study recommends benchmarking studies and setting performance metrics (KPIs), communication channels equipped with technology and skill, continuously refining communication and integration methods, and fostering a culture of collaboration.