AN ASSESSMENT OF FACTORS AFFECTING EMPLOYEE TURNOVER INTENTION: THE CASE OF HEINEKEN ETHIOPIA BREWERY S.C

Abstract

The objective of this research is to find out the main factors affecting employee turnover intention in Heineken Ethiopia Brewery S.C. This study uses a mixed method design that utilizes both quantitative and qualitative data collection techniques. Questionnaires and interviews were used to gather data from employees at Heineken Ethiopia Brewery S.C. Both primary and secondary sources of data were used. Probabilistic and non-probabilistic sampling techniques are also employed. 284 sample responses were participated in the study. The findings of the study indicate that employee dissatisfaction with how the company addresses their concerns and communicates about its retention plans, minimal involvement by staff on matters relating to retention, lack of awareness of some of the initiatives taken by the company to enhance the work environment, and overall dissatisfaction in general about how effectively employees feel that the present retention strategies are operating are major factors affecting employee turnover intention. The company, on the other hand uses Performance-based rewards, Training and development programs, and Flexible work arrangement strategies to control employee turnover. The strategies used by the company have medium effectiveness in terms of controlling employee turnover. On this ground, the study recommends that the company should evaluate and improve its retention programs, promote transparency in communication, increase employee involvement, reconsider remuneration and benefits packages provided, create a conducive working environment for employees, put in place a strong system of giving feedback to all workers and periodically update and evaluate their retention strategies.