FACTORS AFFECTING SUPPLY CHAIN PERFORMANCE IN THE CASE OF YEGNA TRADING PLC

Abstract

The purpose of supply chain management is to reduce costs, introduce innovative products, make the operations run smoothly, meet uncertain demand with rapidly delivery and satisfy customers in order to increase revenue, allowing businesses to confront the competitive market. The main objective of the study was to assess the factors affecting supply chain management performance of Yegna Trading Plc. The study adopted mixed research approach, and used descriptive & explanatory research design. The data was analyzed using both descriptive and inferential statistics. Primary data was collected from Yegna Trading Plc employees using pre-tested and self-administered questionnaire. The researcher used census method, as the numbers of respondents were 94 and collected all the data accordingly. Statistical package for social science version 20 software was used to analyze the data. According to the findings of the study shows that the supply chain management performance of Yegna Trading Plc found to be influential or very good. The finding of study shows those inefficient procurement activities, absence of training and development, absence of quality culture and the stated external environment affects and have negative impact on the organizations supply chain performance. The researcher also recommended that Yegna Trading should make every effort to advance its supply chain management, mitigate the main internal and external challenges and improve the supply chain management performance so as to be competitive enough in the supply of Rebar for the construction Industry