| Abstract: | his study aims to investigate the effects of digital marketing strategies on marketing performance
in the context of an Ethiopian real estate company. With the increasing importance of digital
platforms and the growing digitalization of the real estate industry, it is crucial to understand how
digital marketing strategies impact marketing performance.
This research explored the specific digital marketing strategies employed by ayat real estate
companies and examine them on marketing performance measured in terms of sales, customer
satisfaction, revenue. By analyzing data and conducting surveys, the study aims to provide insights
for the Ayat real estate to enhance their digital marketing efforts and improve sales outcome. To
meet the research subjective survey data were gathered from 349 customers of Ayat real estate
company.
The research used descriptive and inferential statistics to analyze data. The finding of the study
indicated that there is a positive relationship between digital marketing strategies, sales revenue,
profitability and customer satisfaction. Moreover, the result of regression analysis reversed that
only SEO caused a statically significant positive effects marketing performance.
Therefore, are commendations for enhancing marketing performance in the real estate industry.
The research outcomes can serve as a guide for other real estate companies and organizations in
similar contexts, helping them leverage digital marketing to achieve better marketing outcomes. |
