| Abstract: | This study examines the project management practices employed in developing digital lending
platforms, focusing on the Michu platform, a leading fintech solution in Ethiopia. Amidst rapid
technological advancements, digital lending platforms require robust project management to
succeed. The research employs a qualitative and quantitative methodology, analyzing the
effectiveness of various project management approaches, particularly the Scrum framework,
within Michu's development. Results indicate that Scrum's adaptability and iterative process
significantly enhance project execution, aligning well with dynamic project requirements and
contributing to successful outcomes. Discussions explore the implications of these findings for
future digital platform developments, suggesting that integrating agile methodologies like Scrum
can substantially improve project management practices in similar contexts. This study contributes
to the literature by detailing practical applications of project management techniques in a
burgeoning sector and setting a benchmark for future research in digital lending platform
development. |
