http://hdl.handle.net/123456789/69 Fri, 17 Apr 2026 10:41:59 GMT 2026-04-17T10:41:59Z http://hdl.handle.net/123456789/8692 Title: PRACTICES AND CHALLENGES OF MARKETING IN THE ETHIOPIAN COMMODITY EXCHANGE: THE CASE OF E-TRADE AT THE HEAD OFFICE Authors: TEFERA, MENEDO Abstract: The purpose of this study was an assessment of marketing practices of Ethiopia commodity exchange (ECX).The study used mixed research method basically purposive sampling for qualitative approach and simple descriptive statistics for quantitative one. The research found and observed that e-trade marketing in Ethiopia has never yet been developed. But with the start of ECX it has a remarkable progress in the Ethiopian market. A survey questionnaire was prepared to gather primary data, secondary data from the books and documents of the ECX, and other sources were also wont to augment the first data. The result shows that there have been Internet problems, biased sampling system and lack of adequate knowledge were the main challenges the researcher observed limited membership seat, membership seat fee, and occupation were found to be highly significant with the selection of membership category. Aside from this, consistent with the descriptive analysis lack of sampling system, higher penalty cost, higher membership seat fee, and transaction cost, were found to be a number of the constraints that hinder participants from the graceful functioning of transactions within the exchange. The researcher recommended the subsequent points the Internet system of the exchange was inefficient and practically affect E-trading activities. For the upper Etrading of the exchange, it should apply in enough, and proper network facilities should provide a higher concern and commitment in effectively and efficiently using ICT. The electronic trading system reduced price movement, it might cause lower volatility, lower risk within the market, and better liquidity by increasing the speed of transactions and lowering transaction costs, limiting informational asymmetries between trading interests, and increasing access to markets no matter one's geographical location. Wed, 01 Jan 2025 00:00:00 GMT http://hdl.handle.net/123456789/8692 2025-01-01T00:00:00Z http://hdl.handle.net/123456789/8690 Title: ASSESMENT OF STRATEGIC MANAGEMENT PRACTISE: IN THE CASE OF COCACOLA COMPANY ADDIS ABABA Authors: NEGASH, KIDIST Abstract: The study was sought to assess the strategic management practice of Coca Cola Company, Addis Ababa. Basic specific objectives surrounded; strategic formulation, strategic implementation and strategic evaluation. The study was focused on the descriptive type of research design. 151 samples were choosed at the company who are directly and indirectly responsible to strategic management to get reliable and valid information about the study respondents. Stratified sampling method was employed for the study. Quantitative research approach were employed and data was collected through the use of questionnaires, descriptive analysis were done through the use of statistical packages for social sciences version 20. The result of the study indicated that there is good strategic management practices at Coca Cola Company, Addis Ababa. Strategy formulation, implementation, and evaluation were found to have exercised at the organization. However Coca-Cola Company in Addis Ababa currently faces several strategic management challenges, including technological scarcity, governmental support issues, supply chain disruptions, and employee motivation influenced by leadership style. These challenges impact the company's operational efficiency, compliance with regulations, ability to meet customer demand, and overall workforce productivity Based on these findings, the is recommends that Coca Cola Company should prioritize enhancing its strategic evaluation mechanisms by establishing a comprehensive strategic evaluation system anchored by clearly defined key performance indicators (KPIs) and should implement systematic monitoring and assessment procedures. Furthermore, it is essential to create detailed implementation roadmaps that outline clear steps and timelines for each initiative and incorporating more data-driven decision-making into the strategy formulation process. Sat, 01 Feb 2025 00:00:00 GMT http://hdl.handle.net/123456789/8690 2025-02-01T00:00:00Z http://hdl.handle.net/123456789/8689 Title: FACTORS FFECTING MARKETCHAIN PERFORMANCE IN DISTRIBUTION OF TEXTILE MANUFACTURING, ENTERPRISES SURVEY OF YEKA SUB CITY ENTERPRISE. Authors: Alemu, Kalkidan Abstract: This study is evaluating Factor affecting market chain performance in distribution of textile manufacturing: enterprises in case of yeka sub city enterprise. In preparing this research the primary and secondary information used. To collect it, primary source of data line, questionnaire to selective respondents was conducted and secondary data. On the bases of analysis an interpretation, the findings with respect to the objective of the study was reached by using result of analysis and interpretation was make the conclusion in the office.. To address the research objective 173 sample respondents was selected using random sampling techniques. About 173 questionnaires were distributed from which 170 sample respondents replied appropriately to the questionnaire. Data gathered were analyzed based on these 170 responses using SPSS V23 software package. Descriptive statistics and explanatory research approaches was employ. All outputs were presented using mean score, standard deviation, correlation and multiple linear regressions. Descriptive statistics and explanatory research approaches employed and all outputs were presented using leaner regression, correlation and multiple linear regressions. The result indicates that Market linkage, sales area provision, market promotion strategies, Distribution management strategy and product attribution strategies were the significant influencing factors for market chain performance and major influencing factors that determine the market chain performance of the enterprise. The study concludes that to improve the market chain performance of the enterprises the enterprise uses promotional tools such as advertising and sales promotion. And a strong positive and significant relationship between distribution strategy, organizational market share and market chain performance. It is recommended that due to high competition in the market, the enterprises should improve its design and branding strategy hence it increases product visibility and recognition which contributes for market chain performance of distribution of the product. Wed, 01 Jan 2025 00:00:00 GMT http://hdl.handle.net/123456789/8689 2025-01-01T00:00:00Z http://hdl.handle.net/123456789/8685 Title: Financial Management Practices Small and Medium Businesses in Addis Ketema Sub city Authors: MENBERE, RAHEL Abstract: Small and Medium Enterprises (SMEs) in Addis Ketema, Ethiopia, are recognized as vital drivers of economic development, job creation, and income generation, particularly for low-income communities. However, their growth potential is hampered by inadequate financial management practices. This study investigates the impact of these practices on business growth. Employing a mixed-methods approach, the research utilized quantitative surveys and open-ended questions to gather data. The study population comprised 2,400 small and medium enterprises within Addis Ketema, with a sample of 320 SMEs selected for participation. Data analysis involved the use of descriptive statistics to draw conclusions about the wider SME population in Addis Ketema. The analysis focused on key financial practices, including working capital management, investment decisions, financial reporting, and control systems. The findings revealed significant deficiencies in the financial management practices of SMEs. Notably, 80% of SMEs lacked formal business planning and control mechanisms, while 70% neglected proper record-keeping practices. Additionally, 83% of SMEs demonstrated an absence of comprehensive business studies, reflecting a pervasive lack of informed decision-making. These deficiencies hinder SMEs from effectively allocating resources, making informed decisions, and accessing necessary financing, ultimately limiting their contribution to the local economy. The study highlights the urgent need for improved financial management practices to enhance the sustainability of SMEs in Addis Ketema. Recommendations include promoting financial literacy, providing training programs, and encouraging the adoption of technology to improve financial management. By addressing these challenges, this study offers valuable insights for policymakers, practitioners, and researchers to develop targeted interventions that improve financial management practices and foster the growth and sustainability of SMEs in Addis Ketema. Wed, 01 Jan 2025 00:00:00 GMT http://hdl.handle.net/123456789/8685 2025-01-01T00:00:00Z